Each option is right for somebody. Here is the trade-off laid out straight — including when we would tell you not to hire us.
| In-house SDR | Traditional agency | Novanexom | |
|---|---|---|---|
| Typical monthly cost | $5,000–$8,000+ fully loaded | $3,000–$6,000 | from $2,000 |
| Channels covered | Usually 1–2 | Usually email only | Email + LinkedIn + AI voice + inbound |
| Ramp time | 2–3 months hiring + training | 4–8 weeks | 3–4 weeks |
| Research per prospect | When there's time | Rarely | Every qualified lead |
| Works nights & weekends | No | No | Yes |
| Quits, gets sick, churns | Yes | Team turnover | No |
| Transparency | Full | Monthly report | Live dashboard, all day |
| Best at | Complex, high-touch selling | Volume with human polish | Consistent qualified pipeline at scale |
Market cost ranges are indicative of typical UK/US pricing and vary by market and seniority.
If your deals are large, complex and consultative — six-figure contracts, long committee-driven cycles — a skilled human who owns relationships end-to-end is worth every penny. The engine can still feed that person qualified meetings, but it shouldn't replace them.
If your brand demands white-glove, fully bespoke human outreach at low volume — a handful of named enterprise accounts — a boutique ABM agency may fit better than any engine.
If you sell to an identifiable B2B buyer, your market is bigger than a handful of named accounts, and you want consistent qualified pipeline without hiring — this is exactly the job the engine was built for. And because the dashboard is live, you'll know within weeks whether it's working, not after a year of retainers.
On the intro call we'll tell you which column you belong in — even when it isn't ours. A bad-fit client costs us more than an honest no.
Open the live demo dashboard — no signup — or book a 20-minute intro call and we'll tell you honestly whether the engine fits your market.